Electra 2010 : share-day one

Electra Bicycle 2010 Campaign
I'll be showing a shot a day all this week from last month's shoot for the Electra Bicycle Co 2010 worldwide campaign. I had a blast directing such a great cast and crew in this otherworldy spot of the Mojave Desert. This photo was shot by the amazing Art Brewer and produced by Dungbeetle Creative.