Electra 2010 : shared-day three

Electra Bicycle 2010 Campaign
Beautiful action shot from last month's Electra Bicycle Co 2010 worldwide campaign shoot in the Mojave. The new Alexander Girard bike coming out of the desert at a blur. The team and Art working with a selection of lenses, and angles to capture careful focus points while exploding the action out of the frame. The entire shoot was photographed by Art Brewer directed by myself and produced by Dungbeetle Creative.