I had an art mentor as a teenager. He was a screen printer, among other things. But he believed in screen printing as an art form, not just a product making tool; despite the fact that the local soccer league just wanted names and numbers and a tiny logo printed on all their jerseys (which we did). The surf community on the other hand, only just becoming a business venture, loved the “arty” stuff. And he was happy to oblige. Designs for board companies, decals, shirts, fabrics, etc. We did it all alongside him and learned how to design, produce and make every single print slightly different.
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