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CAMPAIGNS. DIRECTION. PRODUCTIONS. ARTWORK. MERCHANDISE. MOTION.

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Electra Bicycles. Creative & Photo Direction for International campaign. Photographer Art Brewer. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. Such as Musician and Music director Ray Suen (Killers, Lourde, Flaming Lips) showering in his Louis XIV stage suit. Producer Nena Anderson

Electra Bicycle. Creative & Photo Direction again for International campaign. Photographer Art Brewer. The concept was space, fun, wide open sky, beauty and simplicity of time with your Electra.

Electra Bicycles. Creative & Photo Direction for International campaign. Photographer Art Brewer. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. Like this shot of Michelle, custom clothing designer, caught in her run down Airstream caravan.

Blue Mountain Vinyl LP & CD. Art Direction & Packaging Design. Photographer Frank Lee Drennen.

Steve Poltz CD + Bonus CD. Art Direction & Packaging Design.'Traveling' package featured 70s tip-on gatefold sleeve, a 'passport' booklet and white inner sleeve to hold the CD. In its 2nd sleeve would sit the Bonus CD 'Unraveling' which, sold separately, featured a 2 panel sleeve holding the CD and a 'rehabilitation certificate' with secret Poltz related information. Photographer Frank Lee Drennen.

Steve Poltz CD + Bonus CD. Art Direction & Packaging Design.'Traveling' package featured 70s tip-on gatefold sleeve, a 'passport' booklet and white inner sleeve to hold the CD. In its 2nd sleeve would sit the Bonus CD 'Unraveling' which, sold separately, featured a 2 panel sleeve holding the CD and a 'rehabilitation certificate' with secret Poltz related information. Photographer Frank Lee Drennen.

Steve Poltz CD + Bonus CD. Art Direction & Packaging Design. Note the 'Unraveling' Bonus CD which, sold separately, was designed to slip into the 'Traveling' gatefold sleeve to complete the set. Photographer Frank Lee Drennen.

 

Electra Bicycles. Creative & Photo Direction for International campaign. Photographer Art Brewer. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. But even an Electra has secrets, like this shot of an Electra going for a late afternoon swim.

Electra Bicycles. Creative & Photo Direction for International campaign. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. This was just a beautiful shot taken in Pioneertown, CA from the back of a truck of the top line Electra Touring Bike. Photographer Art Brewer.

Electra Bicycle. Creative & Photo Direction for International campaign. The concept was space, fun, wide open sky, beauty and simplicity. All the things that you get when spending time with your Electra Bicycle. This was a stunning shot from a series of close ups Art took of all the cast members captured as the afternoon sun arced over the salt flats. Epic story in that moment captured. Photographer Art Brewer

Brazilbilly CD. Art Direction & Packaging Design. We shot this picture about ten minutes after we got the vinyl version shot. Guitarist Chris Cassello was actually performing at Robert's that night and had run back in to play a few tunes while we waited out a short lived cloud burst. Again we were capturing the reflection of the band in the Cadillac's trunk lid to put a modern twist on the classic old Nashville album covers of the 60s and 70s. We took this shot just before we wiped down the car surface from the rain and got what I think is a beautiful image. If you look closely at the bottom of the shot you can see the entire length of Lower Broadway reflected in the car shape. Gorgeous.

Brazilbilly Vinyl LP. Art Direction & Packaging Design. We shot this picture outside the legendary Robert's Western World in Nashville between rain bursts on a quiet Monday night on the strip. This shot is actually a reflection of the band not a direct shot. Notice the Robert's sign which reads backwards. We used singer Jesse Lee's 1955 Cadillac's trunk lid, parked it outside of Robert's and placed the photographer Stacie Huckeba in a few precarious positions in order to capture the band in a modern twist on the classic old Nashville album covers of the 60s and 70s.

Electra Bicycles. Creative & Photo Direction for International campaign. Photographer Art Brewer. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. Like this shot of Michelle, custom clothing designer, being watched while vamping by her Electra, companion and play pal.

Electra Bicycles. Creative & Photo Direction for International campaign. Photographer Art Brewer. The concept we created was that your Electra Bike becomes such an important part of your life, that it knows your secrets. Like this shot of Brigida Martinez, nurse with Doctors Without Borders, turning the tables on her bike leaned up in the pool room.

Electra Bicycle. Creative & Photo Direction for International campaign. The concept was space, fun, wide open sky, beauty and simplicity. All the things that you get when spending time with your Electra Bicycle. We loaded up a Winnebago, headed out to the salt flats north of Joshua Tree and shot morning til night fall. Again for this year's shoot I was fortunate to collaborate with surf and travel photography legend Art Brewer, a great production team and a very willing cast, not to mention the creative heart of the company its founder Benno Bänziger. Photographer Art Brewer

 

Gina Villalobos. Art Direction & Packaging.

Cindy Lee Berryhill CD. Art Direction & Packaging Design. Cover lllustration by Mary Fleener.

Dead Rock West LP & CD. Art Direction & Packaging Design. Photographer Jim Herrington. Hand Lettering Exene Cervenka.

Final Cover alongside the Original Painting Study that the final cover was based on. Acrylic, Gold Leaf & Collage.

Inside cover of CD package.

Poster Art logo for West Coast Wirepony tour.

Steve Poltz 'Traveling' Passport Logo. Art Direction & Logo Design. Designed as the 'passport' logo for the accompanying booklet to Steve Poltz's 'Traveling' album package. The lettering was based on my own American passport which had mistakenly been put through the washing machine by my mother-in-law and so was a little worse for wear.

 

Honky Tonk Records, Nashville, TN. Logo & Branding. Created as the record brand for releases from artists connected to Robert's Western World.

 

Blue Mountain CD. Art Direction & Packaging Design. Photographer Frank Lee Drennen.

Blue Mountain CD. Inside panels. Art Direction & Packaging Design. Photographer Frank Lee Drennen.

Blue Mountain CD. Back Cover. Art Direction & Packaging Design. Photographer Frank Lee Drennen.

 
 

Truckee Brothers CD. Art Direction & Packaging Design. Front cover. I used the type and wear from three of my favorite albums growing up for this. The wear from my father's copy of Moody Blues 'Threshold Of A Dream' which he bought in Spain where I was born, the typeface and treatment from my copy of Springsteen's 'Nebraska' which I bought when I was 16 and forming my first band and the sales sticker from my copy of the Stones 'Let It Bleed' which i bought for 3 quid at a car boot sale when I was living outside Manchester, UK in the early 90s. Add in Frank's spooky shot of a looming reel to reel tape machine and we had the makings of a 1950s horror film poster, which is what we were going for after all. 'It Came From The Speakers'. Photographer Frank Lee Drennen.

Truckee Brothers CD. Art Direction & Packaging Design. Front & Back Covers. The year after this record was releasedased the very same wear I'd lifted for it from my old record collection was used on the Capitol Records release of Reeve Oliver's 'Touchtone Inferno!!!!' designed by Truckee supporter and Wirepony band member Otis B. It became our own private joke making the rounds having been used on several projects since then by both of us as a tip of the hat and wink of the eye. Photographer Frank Lee Drennen.

Truckee Brothers CD. Art Direction & Packaging Design. Inside panels. The erie film-camera cross-processed treatment of Frank Drennen's shots really added to the off-kilter zappa-esque horror-film album that had been made. Of course, that inside panel picture of the band nearly resulted in Hoffee being face melted by the industrial lamp used to get such a hot shot. Photographer Frank Lee Drennen.

 

Angel Flight Recording Company. Logo & Branding.

 

Dead Rock West CD. Art Direction & Packaging Design. Photographer Frank Lee Drennen. This package featured a full color photo book of Frank's photo work, who is also in the band. We had a stack of film shots and negative scans to choose from that he had taken on tour and at home which made it both exciting and challenging at the same time. With such a rich and varied color and subject pallet to work with, we kept refining the choice of images that would compliment the lyric scattered throughout the book and best capture the wide cinema-scope nature of the music. I'm still amazed at how I ever finished this package on the ancient and failing Mac computer which I was working with at the time. It could barely process the extensive layout files with the doubly high-resolution scans of these film-camera shots that I insisted on. Somehow we did it and it came out fantastically.

Dead Rock West CD. Art Direction & Packaging Design. Photographer Frank Lee Drennen. Full color photo and lyric booklet.

Dead Rock West CD. Art Direction & Packaging Design. Photographer Frank Lee Drennen. Back cover and back booklet.

 

Logo. Design for Nashville's own, Brazilbilly.

Logo. Designed for VIrginia band Folk Soul Revival.

Steve Poltz. Hand drawn logo to accompany his 'Traveling' and 'Unraveling' releases.

 
 

Truckee Brothers CD. Art Direction & Packaging. Cover painting by P Jay Fidler.

Truckee Brothers CD. Art Direction & Packaging. Inside panel photo by Jeff Wiant..

Truckee Brothers CD. Art Direction & Packaging. Back Cover.